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3 Healthcare Marketing Strategies that Work Marketing plays an important role in the growth of any organization, medical practices included. And since more and more people today are able to access information regarding their health as well as healthcare services, it’s becoming imperative for medical practitioners to establish a presence online. The days when a doctor would mostly depend on personal recommendations are almost over. Without a proper marketing strategy, your practice could be stuck behind, and you might even lose your job soon. The marketing tactics that bring in results for dentists, physicians and other medical practitioners are just the same as those that work for other enterprises, except maybe for a few small differences. Let’s have a look at three of the most effective healthcare marketing tactics: Add emotions to traditional marketing campaigns
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Lot’s of people still rely on traditional media to make their purchasing choices. If approached the right way, radio, TV and print media can all be effective marketing channels for doctors. Adding emotional appeal to your marketing messages is the golden rule here. You may for example tell the story of a patient that got cured of a conditioning they had been struggling with for a while. Use stories in your print and electronic ads and you can expect a good conversion rate, because people will easily connect with stories.
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SEO Today, most people just go online when they need to find a physician. They’ll type such search terms as “Tampa FL physician” or “dentists near me,” and be presented with a list of some of the authoritative healthcare professionals in the region. Medical practices that haven’t optimized their sites to show up on the first page of Google or other search engine’s search results are missing out big. So how can you appear among the top results? One of the top ways to rank your site is to establish an authoritative blog. Through blogging, you can offer advice to people on how to prevent or treat certain medical conditions. The object is to spread knowledge, while establishing your authority in the field, so that people can reach out to you when in need of solutions to their problems. Once people start sharing the content on your blog, more and more people will troop in, and the search engines will rank you higher. Utilize the power of social media Business without a presence on social media are missing out on the a huge potential market. Like other areas, healthcare is a significant part of people’s lives. So naturally, they may want to engage your practice via Facebook, YouTube, Twitter, and other channels. Being present on social media will allow you to share important information and connect with potential patients in a more personal manner.