Genital Herpes Symptoms and Treatment

Genital herpes is one of the most common sexually transmitted diseases in the world today. It is caused by the herpes simplex virus.  This is the family of viruses that causes cold sores, shingles, and chicken pox. 

Genital herpes is caused by infection with the herpes simplex2 virus (HSV2). HSV1 is the virus that causes cold sores on the lips and nose area. The herpes virus, however, is not too particular about the mucous membrane it calls home and will happily live in either the mucous membranes of the mouth and lip area or the reproductive tract.  Because of this, oral genital contact can spread either HSV1, HSV2. Viral transmission can occur from the mouth to the genitals or from the genitals to the mouth. The blister type lesions caused by either virus are virtually identical.

Genital Herpes Symptoms

Sometimes after the initial infection there may be fever and general malaise as could be seen with any acute viral infection but this is not always apparent in all cases.  In fact the symptoms of a genital herpes infection may not be known to you until you see some blisters on or around your genital area. 

This is called an outbreak and is characteristic of the way the herpes virus acts in the body. There will be periods when the virus is dormant and none of the characteristic symptoms of genital herpes are present.  Then there will be these outbreak periods where blisters appear in the genital area and may even extend to the anal area. 

The blisters will act like any normal cold sore on the lips.  They come up with an initial tingling, then grow larger and spread and eventually burst leaving an ulceration that will slowly heal on its own.

In men these blisters occur on or around the penis.  In women the blisters may actually be in the vagina as well as on the surrounding genital area. 

Symptoms of genital herpes will come and go but the virus stays with you forever. The number of outbreaks will gradually become less and less and in some cases, some people do not see outbreaks at all.   

Diagnosis

You may not know you have contracted genital herpes until the first breakout of the blisters. Symptoms of genital herpes are so mild in some people they think they just have a skin irritation.  The best thing to do is to be checked by a doctor so that you can get diagnosed properly. 

Doctors can usually make the diagnosis based on inspection of the genital area as the lesions are quite specific in appearance.  In some instances the doctor may take a swab on the blister fluid to see if it contains the virus.

Genital Herpes Treatment

There is no cure for genital herpes, however, it can be controlled so that you can live a normal sexually active life.  Anti-viral medications are often prescribed at the first outbreak to knock back the infection and may be used for prolonged periods if outbreaks are frequent.

Other treatments for the discomfort of an outbreak are common sense measures such as wearing loose comfortable clothing, using cold compresses or soothing creams and ointments on the blisters.

A strong and healthy immune system is needed to keep the virus suppressed and to reduce the frequency of outbreaks. Health denying habits such as smoking, drug use, or toxic relationships will drain the resources of your immune system so your best method of treatment is to maintain good health.  This would include eating whole nourishing foods, getting plenty of exercise, and managing stress. 

Complications

Generally the herpes simplex virus is not considered a dangerous infection to persons who have a fully functioning immune system. The virus will be suppressed and outbreaks will not be common as long as the immune system is functioning well.

However, if the immune system becomes burdened or compromised in any way then outbreaks will be more likely to occur.  This may happen during times of physical or emotional stress.  If the immune system is comprised by other more serious illnesses such as HIV or cancer then the herpes virus can become more dangerous.

If the virus is directly transmitted to other areas such as the eyes, or the brain, complications can be very serious. This direct transmission can happen in a number of ways but the most common is during the birth process.  The infant can become infected with the virus from contact with the mother’s vagina during birth.

If you suspect you may have contracted a genital herpes infection see your doctor as soon as possible.  Never have sex during an outbreak and never have unprotected sex. This means using a condom  (either male or female type)  during every sexual encounter even during oral sex. 

Additionally you should always inform your partner of your herpes status.  This is always the right thing to do.

HIV Education in the Schools Across America

AIDS has devastated the lives of many citizens in the United States. The Centers for Disease Control and Prevention (CDC) indicates that the number of AIDS infections among young Americans between the ages of 13 to 25 rose nearly 20 percent, and approximately 50 percent of new infections are among individuals who are younger than 25 years of age. Therefore, finding better methods to communicate the risk of AIDS transmission are greatly needed to protect our young people and preserve the next generation.

Young people in the United States are at a persistent risk of HIV infection. This risk is especially notable for youth of minority races and ethnicities. Continued HIV prevention outreach and education efforts, including programs on abstinence and delaying initiation of sexual relations, are required as new generations replace the older generations that benefited from earlier prevention strategies.

I believe that there should be more HIV and AIDS education in the school systems across America. I feel that this is an area of education that we could improve to protect and preserve our next generation. There are two reasons that I feel this way. My first reason is to prevent a student from being discriminated against, and the second reason is giving education to the students on preventing the spread of this disease.

My first reason for believing there should be more education about HIV and AIDS in the school system is the way I was treated when I was diagnosed with HIV. I was diagnosed with HIV at 14 years old and due to the lack of education to the teaching staff in the earlier years; I wasn’t permitted to attend class in a regular school setting. Instead I was forced to be home schooled by the board of education, (homebound program) in which I wasn’t taught all the subjects as a regular student would be. I wasn’t taught mathematics at a high school level so when I decided to attend college I had a lot of difficulties in the area of mathematics. On the other hand, English was drilled into my head like a nail, which I am grateful for. The reason for this was that my homebound teacher was an English Professor before she started teaching in the homebound program.

Even though I wasn’t taught as well as those students attending classes in a regular school setting, I have become an excellent student in college despite my difficulties in math. I do believe, however, that the school system has gotten better. I haven’t had any problems with discrimination while attending college. That, at least, is a good thing!

Secondly, I feel that if there had been more education on the prevention and spread of this disease, I might not have contracted it. Had I known about the risks of this disease, I may not be infected today. Even though I contracted HIV through a blood transfusion, maybe if I had been more educated on the ways it is transmitted, I could have somehow prevented myself from becoming infected.

Therefore, I believe that there should be more education for students. The students are our next generation. They should be educated about the risks of HIV infection. I feel it should be a requirement for the schools to inform students about the dangers of the disease as well as the myths of being around someone who is infected.

Even now I feel I have to be careful when I disclose my diagnosis, which prevents me from making friends for fear of being rejected. I feel that if there were more education, I could feel more comfortable talking about my situation of having this disease. Ultimately, I wouldn’t be afraid of causing a panic among my peers. Finally, I believe with more education it would prevent the rise of students becoming infected with this disease. I believe that it is our obligation to protect the next generation.

In With the Nu

AS YOU sit in one of the small and scruffy departure lounges at Kunming Airport, waiting for the connecting flight to Xishuangbanna in the southwest, you turn your attention to two large billboards situated prominently near the windows facing the cluttered airstrip. The posters, with glossy defiance, celebrate the ongoing construction of two large hydropower stations on the Jinsha River, the western branch of the Yangtze. The plants, built also to reduce the siltation pressures on the Three Gorges Dam further downstream, are airbrushed in clean and shiny whites and greys, and the water around them remains a perfect and implausible blue.

They are among many such construction projects currently being considered in Yunnan, where economic development has been given the priority above almost everything else, and where power corporations from the east have been rushing to take advantage. A project that will eventually submerge the celebrated Tiger Leaping Gorge – on the section of the Jinsha north of Dali – is also underway, arousing significant international opposition. The International Rivers Network says that the damage caused by the flooding of the valley to the local ‘cultural heritage sites’ will be ‘irreplaceable’. They are also concerned by the irreversible changes to a unique ecosystem.

Meanwhile, the provincial capital of Kunming continues to grow. The train station, renowned as the most unbearable in the whole of China, is still surrounded by rubble and temporary wooden partitions marking some new road or building. The entire city, cowed by roadblocks and scaffolds, picked at by cranes, seems – like many others in China – to be on the verge of an explosion. As the government slogan announces, peremptory and beyond refute, ‘Development is inevitable’.

In the far west of Yunnan, the untouched Nu River seemed to have been given something of a reprieve a few months ago. China’s single remaining virgin waterway, which winds north through some of the province’s most beautiful landscape, was about to be given a big seeing-to by the nation’s energy-mad authorities. Earlier this year, Premier Wen Jiabao was said to have intervened personally, asking developers to reconsider their plans. Still, one imagines that the ‘rape’ of the Nu is just a question of time.

The philosopher, Martin Heidegger, chose to illustrate the two different approaches to nature by comparing the construction of a bridge with the construction of a hydroelectric dam. Modern technology, he wrote, was ‘a manner of unprotecting’ nature. A bridge, connecting up the two banks, shows ‘respect’ for the river, but a hydropower station actually turns nature into part of its own ‘inventory’. The power plant is not built into the river, but the river is built into the power plant.

To illustrate the difference in perspectives, Heidegger compared the Rhine as part of the inventory of modern technology with the Rhine described in a poem by Holderlin. After it has been devastated by technology, the river remains as ‘a provided object of inspection by a party of tourists sent there by a vacation industry’. Such a description seems appropriate in modern Yunnan. While the power companies work their way through the region’s rivers, foreign and domestic tourists have transformed old cities such as Dali and Lijiang, and plans to improve the transportation infrastructure to the west and to the south will see the character of prefectures such as Xishuangbanna and the Nu River changed beyond recognition.

There are a number of small bridges connecting the banks of the Nu, but the favoured means of crossing by the local farmers seems even purer than that. Hooking themselves into a harness consisting of a rope and a piece of flat canvas, they sweep back and forth at massive speeds on a cable attached to a couple of trees, and carry bags of cement, grain and sometimes even livestock between their knees as they do so. One farmer agreed to carry me. Slung across the grey autumn waters and into a patch of worn grass on the Nu River’s left bank, the bowel-shaking fear quickly gave way to a sense of exhilaration.

I was taking a long ride from Dali with an incompetent local tour guide to the town of Liuku in western Yunnan, right on the bank of the Nu River. The area is a picture of health, ruddy and rugged and robustly green. Farmers spin past on motorbikes, trading chunks of meat with local guest houses and restaurants. At one stop along the way, situated on a bend on a country road, a three-legged horse skipped past – cheerfully enough, considering the circumstances. The half-whistle, half-bleat of the local birds could be heard everywhere. Tiny communities lived in wooden shacks on the hills, emerging on Tuesdays to trade at the local markets.

It was tempting to call the place quaint, and worthy of any preservation order that might be made to stick. It was, however, dirt-poor, and though much better and much more lively than a decade or so ago (according to our guide), most of the people living here would love to replace their stilted huts, their latrines, their drafty outhouses, with new buildings and indoor plumbing.

Usually, it is only outsiders who get sentimental. We, after all, can go home somewhere else. One isn’t entirely sure that the life of the poor throughout China would be improved by any degree were their barns, their slums, their shanty towns to become ‘heritage sites’. On the other hand, it is clear that the mass destruction caused by economic growth is not of much benefit to the communities affected. It is also clear that the ecology of Yunnan – one of the most varied and vibrant in China – is being put under threat.

Still, crossing the upper reaches of the Mekong, watching the silt-filled, chocolate-coloured waves and negotiating the old van past the piles of rocks cast down during a recent landslide, one cannot fail to be impressed somehow. I have been bruised, stupefied and generally thrown about by hundreds of poor-quality roads throughout China. Here, the biggest challenge was the occasional ford cutting across a narrow but mostly impeccable mountain pass. In harsh conditions, the road builders had performed well.

Roads are the big thing in Yunnan. Plans are underway to complete a regional high-speed road network that will connect Kunming with Singapore. Coming back from the wild elephant park in Xishuangbanna, we were halted by a fleet of trucks and steamrollers inching along to assist a team of miscellaneously-dressed labourers spreading grit across the tracks. Above us was the skeleton of an overpass, its bare stanchions planted in the fields nearby. The old road will eventually become superfluous for the majority of freight traffic surging through the region and into southeast Asia. Things will change, we thought, and Jinghong, the region’s major city but run at a painfully slow pace, will no doubt be brought up to speed by an opportunistic migrant population from Sichuan or the northeast.

LIUKU is a small urban centre and trading spot for the hundreds of small counties and villages scattered throughout the area, several hundred kilometres west of Dali. Whatever purists might think, the locals would love it if streams of tourists were suddenly to pour in from the more fashionable areas further east, but apart from the way it nestles comfortably – if a little chaotically – in the mountains running along the banks of the Nu, there is little to distinguish the place. Its greatest advantage is its location, and visitors note the great potential of the riverfront, where a couple of cafes now provide much of the town’s nightlife.

As one enters the town, an old Ming Dynasty temple lies on the mountain above the intersection of the Yagoujia River and the Nu River itself. As is customary, the temple appears as if it was built out of papier mache and painted yesterday morning by industrious local schoolkids. A huge laughing Buddha decked out in gold paint seems to dominate the gaff from his little stage. Dogs patrol the high steps, and spiders, each two inches long, nest in the frames of doors and in the overhead lights.

Across on the other side of the river, the effects of the previous night’s rain storm were clear to see, with policemen knee-deep in mud and the road – the only route north – blocked by piles of displaced rock.

The foreigners, so prevalent in Dali, and less so in Jinghong further south, were nowhere to be seen. Hardcore travellers head north to see the enclaves of Tibetans, or the old ethnic ways of the Lisu, the Nu and the Drang nationalities. Some come to see the immense volume of indigenous butterflies, with a couple of Japanese collectors even managing to steal a few rare specimens under the noses of the local authorities a few years ago. There were also stories of a pair of American travellers crossbowed in the back by Lisu hunters after trying to abscond with some significant local religious icon – the man with the story wasn’t quite sure what the object was. The rest of the local legends about foreigners involve them being attacked by Tibetan dogs and carried out of the forests, bleeding. Still, foreigners here are once again the objects of fascination, rather than the sort of seen-it-all-before scorn one gets in Shanghai, or the dollar-sign gazes in Dali and Lijiang.

Guidebooks such as Lonely Planet abhor the current pace of Chinese development, of course, and as the years pass and the new editions enter print, the laments about the high-rises and highways seem to get longer and longer. China is losing its character.

We can understand this. And yet, after a week on the road along the Nu River, speaking no English and staying in the dingiest of guest houses, we still longed for the pizzas, banana pancakes and foreign influences in Dali. Many agreed, and many long-hatched tour plans are thwarted by the magnetism of the town’s bars and cafes. Some foreigners on year-long tours find themselves stuck, unable to leave, trapped in a perpetual marijuana haze and remaining lucid enough just to teach a few classes in the main city and pay for their lodgings.

Travelling further north from Liuku on the way to Fugong the following day, rain clouds lingered like smoke on the mountains, and dozens of blue, three-wheel buggies chugged down the slope on the only road out. We drove through building sites, where workers squatted on dunes of mud, and through villages in which cattle and old nags wandered wearily past, and where tiny, friendly little dogs lounged on almost every stoop. Streams of water, bloated by a heavy rain storm the previous evening, cascaded into the rough Nu waters.

We stopped off in a small market village called Gudeng, close to the Binuo Snow Mountain, and watched the local farmers manhandling a couple of disobedient black pigs. Another offered us a glass of warm corn liquor he had just produced at a makeshift stove attached to a dirty plastic pipe. The dominant presence in the town was the family planning centre, where government slogans about improving the quality of the population were pumped out from a pair of loud speakers, drowning out the Chinese disco beats emerging from the market itself. Apart from the family planning centres, there are other things that seem ubiquitous throughout China, from Xinjiang to Shanghai and from Guangdong to Yunnan. One of them is the pool table. Another is the bill poster advertising cures for sexually-transmitted diseases.

WE CAME to understand that in the pretty little town of Fugong, where we spent Mid-Autumn festival, the local residents – mainly of Lisu minority – would also have longed for the sort of opportunities afforded to Dali. Cafes, restaurants, and a place on the tourist trail would revitalize the place, and would ultimately be of far more value than a hydropower station. Can the two be disconnected? Some of the villages along the banks of the Nu River didn’t even have a watt of electricity until the last decade. It is a fact of life that further development – including the tourist industry – requires more power.

Purists are unlikely to consider the contradiction, and may indeed prefer to slum it – for a week in any case – in tents or in the dingy, second-rate guest houses available en route. Still, the woman at the reception of the guest house in Gongshan seemed apologetic. ‘Are you sure you want to stay here?’ she said.

Heading across the river, we came across a large wooden public house built on an old water mill. Wheels driven by the Nu River itself churned away beneath a section of rooms lined with soggy woven carpets and old Lisu paraphernalia – the traditional costumes and weaponry of the bulk of the local people. A dozen girls from a local hair salon were dancing in the middle of one of the stages on the upper tier of the building, moving two steps forward and two steps back, hand in hand. They greeted us favourably, encouraging us to join in their drinking games. We had a ‘one-heart drink’ (tongxinjiu) – where two people drink from the same glass, their cheeks and mouths touching – with every one of them, the sweet local liquor dripping onto our clothes.

Hours later, after crossing the bridge again and singing Lisu songs as we parted company with our new friends, we managed to stumble through a tunnel and into the grounds of the local Public Security Bureau, where the Fugong police were also celebrating the Mid-Autumn Festival with a form of dance which, by the time we started to participate, seemed to involve running at top speed while kicking our legs as high as possible in the air. Local police chiefs, conforming to the stereotypes of drunkenness that seem more or less international, told us that national boundaries didn’t matter, and that friendship transcended all countries. We agreed.

The next morning, driving out of the town and past a long row of old wooden buildings with red sliding doors and a range of shoddy garages that serve as shops and diners, we headed for Gongshan along a spectacular stretch of scenery, part of a 300-km gorge lined with waterfalls, brooks and white cloud pierced by the mountains on both banks. Houses seemed to balance precariously on the plateau, only a storm away from complete collapse. Women carried large squares of corrugated iron along the slopes, their children following.

The whole Gongshan region, an old man in the guest house told me, has now been renamed the ‘Three Rivers Gongshan Region’. ‘They are creating a trademark,’ the man said, shrugging his thin shoulders. The Mekong, the Nu, and the Jinsha all pass through before reaching their source, and the local government are trying to draw in the trade.

The town itself, another sleepy cluster of apartments, restaurants and trading posts all piled up in layers along the slopes leading from the river to the mountain, was actually far from untouched. As was the case in Liuku, the missionaries had already been and gone, leaving a curious legacy of Roman Catholicism among the local minority communities. Mothers sat weaving on the steps of a church – a square, squat one-storey affair with a bright red cross built on the mountain – waiting for evening prayer. Prayer notices on the wrought-iron door of the church were transcribed in a romanized version of the local Lisu language. Some hours later, an implausible disco beat pounded out from a wooden house further up the hill, and the church was empty.

A Tibetan girl, working in a curious entertainment complex close to another Catholic church further down in the valley, asked us if we were fellow believers. She answered to her Catholic name of Mary, and was from Dimaluo, an ethnic mishmash of Tibetans, Lisu, Drong, and others some way further north along the river. There was a sadness to her as she told us her life story, about her stalled education, about the death of her father after a sudden and inexplicable ‘infection’, and about her preference for the countryside from which she hailed.

In the stores nearby, posters of Zhou Enlai, Sun Yatsen and the Panchen Lama swayed slightly in the wind, and beneath them lay the usual clutter of mooncakes, cigarettes and cheap, defective batteries.

What worried us about ‘untouched’ places like Fugong or Gongshan was not so much the prospect of development, and the ‘exploitation’ or ‘despoliation’ or ‘swamping’ of the local culture and character, but the thousands of local residents, educated to a degree, certainly aspirational, but cut off even from the possibility of ambition, marooned in a remote town that is linked to the nearest city only through a single mountain pass that requires two days to traverse. As we did at the Three Gorges, we started to wonder whether the sacrifice of the local scenery could somehow be made worthwhile, if it could allow these people a way out. After all, it might be more appropriate to judge the vitality of a culture by its porousness, and more pertinently, by the opportunities it gives its members to escape and try something new.

Heidegger hated the way the Rhine had become an object of the tourism industry as well as the hydropower industry, but on the Nu River, we had to allow for the fact that the proposed construction of an airport in remote Gongshan, the construction of highways, and the development of local industry might actually be good for the area, in the absence of any other options. Heidegger hated TV and spent most of his final, disgraced decades in a wooden shack in the Black Forest, but he had choice. The local residents in Fugong and Gongshan have TV, and they see the glitter of wealth and opportunity. But they have no wealth. And no opportunity.

And yet, the ‘current mode of development’ is all about exploitation, and the further enrichment of China’s east coast at the expense of the west. The scenery is ruined, the ecology is damaged, and old farming communities are moved to nearby urban slums, where they have little prospect of work or prosperity. Here, as in the Three Gorges and other regions, one imagines that the local people will reap little of the rewards of ‘opening up’.

Myths About MRSA Infections

MRSA Myth #1: Methicillin Resistant Staph Aureus is a new Problem

This is simply not true. MRSA has been it a problem in the hospital environment for years. Microbial resistance first showed up shortly after the introduction of penicillin into mass use. The medical community has had a problem with resistant bacteria for a long time and it has known about it. Every hospital in the US has an Infection Control Coordinator whose job it is to monitor infection rates in these institutions. The MRSA antibiotic susceptibility rates (along with those of other known super bugs) are monitored with incredible accuracy because the hospital must know when an antibiotic isn’t working. It is important for an hospital to know when their antibiotic formulary choices are no longer effective.

MRSA Myth #2: MRSA Infections are not Deadly

If not identified quickly and treated appropriately, death from MRSA infection is a real possibility. It is important to have culture and susceptibility testing on the wound to be sure the antibiotic regimen is appropriate. This test procedure takes about 48-72 hours. This testing will identify what type of organism is causing the infection and determine the appropriate course of antibiotic treatment. The worst treatment is the antibiotic treatment that will not work. It is a terrible costly waste of precious time and money.

MRSA Myth #3: MRSA is Transmitted by person-to-person contact.

Yes, this is one mechanism of   transmission  from patient to patient, and as it may be the primary means acquiring a MRSA infection, this fact underscores the need for diligent hand washing by anyone in contact with hospital patients. What is not often addressed is that MRSA can also be contracted from equipment used in the hospital and also from the environment.

MRSA Myth #4: MRSA is the only Resistant organism

Not true! Methicillin resistant staph aureus is the organism that has gotten the recent press coverage, but there are a number of other multiply-resistant microorganisms out there. For instance, the organism that causes TB has developed resistance which is well documented. Beyond these, there are a number of other super bugs we should all be concerned about.

MRSA Myth #5: MRSA Infections are limited to Humans

Believe it or not, MRSA can infect animals, too. In addition to person-to-person  transmission , MRSA infections can also be transmitted from person-to-animal. MRSA infections have been found in dogs and cats and other animals. The presence of MRSA in animals is manifested in the same way as human infection. We should be concerned about the health and safety of our pets, too.

Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below.

1. Cultural Factors

Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.

• Culture

Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.

• Subculture

Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.

• Social Class

Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. Here we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc.

2. Social Factors

Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.

• Reference Groups

Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Reference groups also include opinion leader (a person who influences other because of his special skill, knowledge or other characteristics).

• Family

Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.

• Roles and Status

Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.

3. Personal Factors

Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.

• Age

Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage.

• Occupation

The occupation of a person has significant impact on his buying behavior. For example a marketing manager of an organization will try to purchase business suits, whereas a low level worker in the same organization will purchase rugged work clothes.

• Economic Situation

Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products.

• Lifestyle

Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.

• Personality

Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service.

4. Psychological Factors

There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.

• Motivation

The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them are most pressing while others are least pressing. Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction.

• Perception

Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs.

• Beliefs and Attitudes

Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard.

Practical and Helpful Tips: Businesses

When You Require a Website and Marketing for the Small Business You are Running

The small businesses developing on the internet age are in their prime. They can make such website for their business which permits them to establish their presence online for the years to come. Irrespective of the industry, it is easy for people to make inquiries, make sales and get leads for their small business website.

If you need a website and also marketing for the small business, you should hire a professional firm. You must know that through hiring a professional web design service, you can get proper web development which is the first step. There are several qualified firms that you will be able to find that are quite popular in the market.

You should also take into consideration the search engine placement as well. The placement on the search engines for those small business websites is very important. This permits the small businesses to display their sites to the potential clients not just in the local market but in the global and the national market too. The search engine placement will often require hiring a qualified web design as well as development company. It is a fantastic idea that you get the site listed not only locally but you must make sure that you are able to organically rank this in the SERPs. When you don’t have the monthly amount to spend, then you may not go for Google AdWords. However, when you think that you are able to afford spending $400 to $1500 each month on the Google PPC advertising, then you should opt for such. You may utilize Google Analytics for tracking and measuring your conversions in the dollar amounts.

It is also very imperative that you keep the website updated. You have to know that the small business website design and development project is near completion. This is because even if your site might have been designed and also developed by a reputable web design and development firm, you are not out of the woods yet. Making useful content and also updating this on a frequent basis will permit you to reap the rewards and also keep the customers returning for more. When you decide to skip such important step, then all the past efforts will just be put to waste.

It is also very important that you have such contact management system. This is quite beneficial to the bigger companies who plan to update their website content each day or in several times a day. This is quite useful for the mortgage companies or the companies whose products change quickly and the businesses that plan on reporting news in their industry on a daily basis. When you look for a firm, it is quite important that you would read those testimonials so that you can be sure that you can find the right firm that you must go for.

Analysis of an Outstanding English Essay “Work” by John Ruskin

John Ruskin (1819 -1900) was an English art critic and social thinker, also remembered as a poet and artist. He wrote a number of essays on art and architecture that became extremely influential in the Victorian era. He takes material for his lecture “Work” from the existing economic revolution which is generally referred to as “Industrial Revolution”. Apart from its advantages and benefits it brought a great destruction for the poor people. The writer reveals the general facts and harsh realities which were ignored even by those who themselves were the main victim of revolution.

What is Working Class?

Ruskin, in the very beginning, is going to clarify the matter that what it is meant by “working class”. Most probably it is the opposite of “idle class”. Then “idle class” will be the synonym of “upper class”. At this point, Ruskin asks question to his audience whether he is correct in drawing this distinction or not. The question is asked only with the intention to gain the sympathy of his audience so that to convince them about his own arguments.

Then, he rejects the above mentioned distinction because the idle people may be found in both rich and poor classes. There is a working class among both rich and poor and there is also an idle class among both rich and poor. So the distinction between working class and upper class has been proved to be wrong. As the topic of his lecture is work, the writer sticks to the working class. He draws organized distinction between the two classes in various respects. The following are the major distinctions vividly drawn by the author.

First Distinction

This distinction is between two classes; those who work and those who play. It can be understood easily after knowing the difference between work and play. “Play” has been derided for the purpose of pleasure with no determined end while work is something totally different which is intended to earn benefit and is done with some determined end. The writer critically analyzes some popular work of England that are worthy to be called “games”.

“The first English game is making money”

This is an ironical statement for those who earn money blindly. Such people don’t know why they are earning money and what they will do with it? They are in fact players, playing the game of minting money. The aristocratic ladies of his time were also indulging in the most expensive game of “dressing”. Ruskin satirically encodes their behaviour saying these are the “poor women” with no proper clothing. Had the garment-budget of these ladies distributed among the poor people of third world, it would have sufficed them to fulfill their basic needs. However, the distinction between work and play is not exclusively mutual; a single thing can be equally “work” and “play” according to its primary and secondary purposes.

Second Distinction

The writer draws another distinction between the rich and poor. The first spends a large amount of money even on cheap and ordinary things while the latter has to endeavor his basic needs.

Ruskin quotes two instances from a newspaper. The first says that in Russia a man of good fortune entered into a hotel to take his breakfast. He paid there fifteen francs only for two peaches. The second story states the miserable state of a dead person whose body was lying on a dung heap with no person paying any heed towards him only because he belongs to the poor class. Some dried pieces of “bones” were taken out of his pocket thus intensifying the misery of the poor person.

Lawful Bases of Wealth

The lawful basis of wealth is that a worker should be paid a fair amount of his work and he should also be given liberty regarding his money; whether spends or saves for some rainy day. After implementing this law in a true sense there would be no “poor person” except for those lazy people who stay at home lazily instead of doing some work. Such kind of poor are doubly poor; lacking not only worldly possessions but also the moral strength. Those who follow this law are real rich irrespective of money they have in their possessions.

False Base of Minting Money

Duty is the main thing that should be given priority. Those who cares more about their salary or fee than the work they have been assigned, though, can become rich but on the false basis. Ruskin critically refers to such kind of people terming them “uneducated class”, “inferior in intellect” and “coward”. At this point Ruskin has proved his philosophy by giving an analogy. He says the primary purpose of a soldier’s life must be to win battles. Similarly teaching goodness should be the sole purpose of a clergyman’s life. Both of these persons are paid well for their duties but that is at secondary level. If this becomes their primary objective then they would be “coward” and “stupid”.

Third distinction

Some people work with their hands while some other with their brains. There is rough work to be done, and rough men must do it. There is also gentle work to be done and gentle men must do it. Both works are important in that the maintenance of life depends on manual as well as mental work. Every person should do honestly his own job, mental or physical.

Nevertheless it is a true fact that the dignity of labour and hard work is recognized only by his own class. A man working in a quiet and serene room with everything comfortable is unlikely to be aware of the hardships of train-drivers who have to drive against cruel winds with no difference of day and night in their life.

The rough work is generally honest, real and useful whereas the gentle work often accompanies dishonesty and cheating. When both the works are worthily done the head’s is noble work and the hand’s is ignorable. Again Ruskin criticizes the rich class who persistently thinks of providing relief and comfort to the working class but do nothing practically.

The essay tells us that both kinds of work should be done properly but he problem surfaces when people don’t work willingly. The main reason of this attitude is they don’t know which work they can do better. This “will” can be promoted only when they select the appropriate profession in accordance with their ability. Ruskin says, “in order that a man may be happy, it is necessary that he should not only be capable of his work, but a good judge of his work”.

EscrowTech Announces Synchronized Software Escrows with GitHub Repositories

FOR IMMEDIATE RELEASE

(Lehi, UT) Today more than ever software developers need to have access to a reliable partner who will keep their source code safe while making sure the end users maintain the ability to use the mission critical software should the worst happen. In an effort to meet this demand, EscrowTech International, Inc. launched software escrow services to provide developers, as well as end users with invaluable peace of mind.

“With our software escrow services, developers and users can mitigate the business continuity risks associated with a software license,” stated company representative Bryan Christiansen. “If you are responsible for creating mission-critical software applications, you need to provide your customers with some type of guarantee that you – or at a minimum, your source code – will be around in case they ever need maintenance, recompiling, updating or reinstallation. Even if you have a sterling reputation, your customers may want more than just your word if they are making a major software purchase.”

The software escrow service provided today is the something extra many customers are looking for. It is a method of reducing risk when there are two, or more, parties that are working to negotiate a software license. By using source code escrow services, the source code will be placed in a secure account and held by a reputable independent third party.

“With our services, if the software developer is unable to support their product for the reasons outlined in the escrow agreement, such as merger acquisition, obsolescence or bankruptcy, the licenses are still going to have access to the source code needed to keep the mission-critical applications up and running,” continued Christiansen.

With the software escrow solutions provided by EscrowTech, parties can enjoy smoother negotiations, establish confidence by addressing concerns of potential licensees and provide safe storage of the source code, along with other materials with a single company rather than scattered across several customers. The additional security and peace of mind make the services invaluable for modern businesses.

ABOUT ESCROWTECH INTERNATIONAL, INC

EscrowTech offers “two site” storage for source code, IT assets, documentation, intellectual property and other types of technology materials to provide added retention security at no additional fees. The company offers clients 24-hour armed protection, as well as 24-hour electronic surveillance. The vault is also constructed with fire retardant material and located inside of a granite mountain. Thanks to the unique construction, the location is natural disaster proof and meets the federal standards regarding temperature, humidity and other factors for archival storage.

The Club of Rome and Education

The Club of Rome:

Eugenics is a lot like all the other arrows in the quiver of the social engineer. Francis Fukayama’s book The End of History and The Last Man is a powerful reminder of how much ‘absolute religions’ are mere tool for the elite, and I think everyone should read what he bluntly states. In order to design or engineer a quality environment we must have ethics or principles that allow decisions to be made that benefit all life on earth rather than a few elites who operate to benefit their cronies and share a little with their paladins in some Physiocratic ‘trickle down’ approach to the governance and resources or opportunities that humanity has the duty to fulfill according to some over-riding purpose. That purpose might be divine but it must make sense and be commonly apprehended or shared. I happen to think there is an intelligence and collective conscious design. I also think we are part of this design and can make mincemeat or a thorough botchery of it. We are individually responsible for being like gods as Jesus (John 10:34) and all so many adepts have made eloquently apparent. We are part of God and should help she/he/it achieve what is RIGHT.

Is that an elitist attitude? Maybe it is at some point, because I am not one who caters to the destruction of the human gene pool or one who thinks anyone deserves a free ride at the heart of it. That is not to suggest that I think everyone should not be enabled and encouraged far more than has been done in the WASP world of history in the last two millennia and more. I probably share more with Thomas Paine and his New World Order types than I share with bleeding heart naïve do-gooders who seek something they have not fully examined. I think helping babies exist and take food from the mouths of others in India was not a godly or good thing, for example. The Club of Rome and I share a great deal in terms of how we view the opportunities and problems that our leaders must address. Here is a good point they make.

“Systems of education are less and less adapted to the new issues, to the new emerging global society we are presently involved in. New priorities force us to redefine the role of education, which should be conceived as a permanent learning process.   Transmission  of knowledge is no longer sufficient, and new objectives such as developing one’s own potential and creativity, or the capacity of adaptation to change are becoming essential in a rapidly changing world.

The Club of Rome considers that education is both part of the global problematique and also an essential tool to become an effective actor in control of one’s own life and within society. If there are “Limits to Growth”, there are “No Limits to Learning” (titles of two Reports to the Club of Rome).” (1)

Their recommendations to limit population growth can be seen from many points of view but their prognostications of doom and gloom have not considered various technologies which continue to make it possible that the outcomes their reports have predicted will occur. In fact there are technologies I think they are not even aware of if you go by what they say on their web site. There is no reason to limit population growth if we enable all people to fulfull their potential. However, that certainly is not being done and the number of people who know their soulful potential to any real extent if less than one per cent.

What Is an Investment?

One of the reasons many people fail, even very woefully, in the game of investing is that they play it without understanding the rules that regulate it. It is an obvious truth that you cannot win a game if you violate its rules. However, you must know the rules before you will be able to avoid violating them. Another reason people fail in investing is that they play the game without understanding what it is all about. This is why it is important to unmask the meaning of the term, ‘investment’. What is an investment? An investment is an income-generating valuable. It is very important that you take note of every word in the definition because they are important in understanding the real meaning of investment.

From the definition above, there are two key features of an investment. Every possession, belonging or property (of yours) must satisfy both conditions before it can qualify to become (or be called) an investment. Otherwise, it will be something other than an investment. The first feature of an investment is that it is a valuable – something that is very useful or important. Hence, any possession, belonging or property (of yours) that has no value is not, and cannot be, an investment. By the standard of this definition, a worthless, useless or insignificant possession, belonging or property is not an investment. Every investment has value that can be quantified monetarily. In other words, every investment has a monetary worth.

The second feature of an investment is that, in addition to being a valuable, it must be income-generating. This means that it must be able to make money for the owner, or at least, help the owner in the money-making process. Every investment has wealth-creating capacity, obligation, responsibility and function. This is an inalienable feature of an investment. Any possession, belonging or property that cannot generate income for the owner, or at least help the owner in generating income, is not, and cannot be, an investment, irrespective of how valuable or precious it may be. In addition, any belonging that cannot play any of these financial roles is not an investment, irrespective of how expensive or costly it may be.

There is another feature of an investment that is very closely related to the second feature described above which you should be very mindful of. This will also help you realise if a valuable is an investment or not. An investment that does not generate money in the strict sense, or help in generating income, saves money. Such an investment saves the owner from some expenses he would have been making in its absence, though it may lack the capacity to attract some money to the pocket of the investor. By so doing, the investment generates money for the owner, though not in the strict sense. In other words, the investment still performs a wealth-creating function for the owner/investor.

As a rule, every valuable, in addition to being something that is very useful and important, must have the capacity to generate income for the owner, or save money for him, before it can qualify to be called an investment. It is very important to emphasize the second feature of an investment (i.e. an investment as being income-generating). The reason for this claim is that most people consider only the first feature in their judgments on what constitutes an investment. They understand an investment simply as a valuable, even if the valuable is income-devouring. Such a misconception usually has serious long-term financial consequences. Such people often make costly financial mistakes that cost them fortunes in life.

Perhaps, one of the causes of this misconception is that it is acceptable in the academic world. In financial studies in conventional educational institutions and academic publications, investments – otherwise called assets – refer to valuables or properties. This is why business organisations regard all their valuables and properties as their assets, even if they do not generate any income for them. This notion of investment is unacceptable among financially literate people because it is not only incorrect, but also misleading and deceptive. This is why some organisations ignorantly consider their liabilities as their assets. This is also why some people also consider their liabilities as their assets/investments.

It is a pity that many people, especially financially ignorant people, consider valuables that consume their incomes, but do not generate any income for them, as investments. Such people record their income-consuming valuables on the list of their investments. People who do so are financial illiterates. This is why they have no future in their finances. What financially literate people describe as income-consuming valuables are considered as investments by financial illiterates. This shows a difference in perception, reasoning and mindset between financially literate people and financially illiterate and ignorant people. This is why financially literate people have future in their finances while financial illiterates do not.

From the definition above, the first thing you should consider in investing is, “How valuable is what you want to acquire with your money as an investment?” The higher the value, all things being equal, the better the investment (though the higher the cost of the acquisition will likely be). The second factor is, “How much can it generate for you?” If it is a valuable but non income-generating, then it is not (and cannot be) an investment, needless to say that it cannot be income-generating if it is not a valuable. Hence, if you cannot answer both questions in the affirmative, then what you are doing cannot be investing and what you are acquiring cannot be an investment. At best, you may be acquiring a liability.

Denios, Inc. Launches Campaign to Increase Gas Cylinder Storage for Businesses

FOR IMMEDIATE RELEASE

(Louisville, KY) Hundreds of different materials are currently packaged in compressed gas cylinders including poison gasses, refrigerant gasses, fuel gasses, atmosphere gasses, and other materials. The main hazards connected to the storage of these substances includes oxygen displacement, toxic effects, explosion hazards and potential physical hazards of ruptured cylinders. The requirements for housing compressed gasses safely is outlined by the Occupational Safety and Health Administration to ensure businesses with these materials on hand reduce the potential for injuries and damages.

In addition, to reduce the risk associated with Gas Cylinder Storage, DENIOS has launched a campaign encouraging businesses to utilize safe and approved storage methods.

“Our company is a worldwide leader, located in the U.S., of safety products and hazardous material storage buildings,” stated company representative Paul Halloran. “Our team is highly skilled and motivated, always searching for creative innovations and new ideas to help shape the future. We are dedicated to providing superior customer benefits by offering exceptional product quality, prompt delivery and superior customer communication and support.

According to the OSHA Code of Federal Regulations regarding compressed gas, it is necessary for employers to visually inspect the compressed gas cylinders to make sure they remain in “safe condition.” During visual cylinder inspection, workers should look for signs of corrosion, rusting, pitting, heat damage, signs of physical abuse, defective valves, bulging and leaks. If the cylinder is unable to pass the visual inspection they should be repaired and requalified. Businesses can also Buy Gas Cylinder Storage DENIOS to replace damaged cylinders in place.

Halloran continued, “At DENIOS, we pledge to be a confidence inspiring partner, a problem-solving service for all workplace and environmental protection safety applications. Our team is dedicated to ensuring businesses have the tools and information necessary to keep their place of work safe and hazard free, while reducing risk to employees. Businesses that are in need of storage solutions, will be happy to learn that this website sells gas cylinder storage containers.”

In addition to visual inspections, businesses must take further steps to prevent issues, including securing the cylinders to prevent rolling, falling or tipping. Business partners such as DENIOS can help ensure businesses have the tools and information necessary for a safe workplace environment that satisfies the compressed gas regulations in place.

ABOUT DENIOS US

DENIOS US is considered a worldwide leader in the storage and safety of hazardous materials. The team is extremely motivated and skilled that is always searching for new creative innovations and ideas, to make a positive impact and help shape the future. The company also provides a number of customer benefits by offering superior product quality, outstanding customer support, prompt delivery and communication.

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5 Universal Precaution Measures to Prevent HIV Transmission

Universal precautions are safety measures that are followed for the prevention of the spread of HIV (Human Immunodeficiency Virus) and other bloodborne pathogens. All samples of blood and body fluids are to be considered infectious while dealing with them. In fact, it was after the discovery of HIV that universal precautions became known to be extremely important in a healthcare setting.

As an employer, it is a major responsibility to ensure that all your health care workers are adhering to universal precautions. While treating patients of HIV or AIDS (Acquired Immunodeficiency Virus), all employees must have an open mind and focus on leaving all prejudices behind, following universal precautions as usual. There is no room for mistakes for such cases.

Here are five measures to prevent the  transmission  of HIV infections:

• Personal Protective Equipment: Your health care employees must be taught to always use protective clothing when handling HIV/AIDS patients. Protective gear like face masks, gowns, gloves and goggles must be used during occasions where chances of accidental splashing of blood and fluids are high. It is essential to change gloves between patients and procedures to avoid contamination. Make sure all gloves and gowns are in good condition without any holes or tears.

• Equipments and Instruments: Needles and sharp instruments must be used carefully while using them on HIV patients. If any of your health care employees gets an accidental cut or prick, immediate treatment should be started. Gloves are essential as they provide protection. Despite wearing gloves, all sharps must be handled with special care and later disposed in a sharps-container.

• Mouth-to-mouth breathing: Sometimes an HIV patient may have a sudden cardiac arrest and require administration of artificial respiration. Even though there is only a negligible chance of spread of the virus through the saliva, it is still good to be careful. There is a greater chance of  transmission  if the patient has developed a wound in the mouth. Your nurses and doctors must wear gloves and give rescue breaths through respiratory devices in such situations.

• Hygiene: Good hygiene habits must be practiced in your health care facility at all times even while dealing with normal patients. Gloves must be donned before treating a patient and afterwards must be taken off carefully and placed in marked containers. Hand washing with antiseptic soap is a must after handling any patient. In the event of any body fluid touching your skin, a disinfectant must be used.

• Injuries: You must make a rule that any health worker with personal injuries like open wounds or broken skin must avoid dealing with such patients. In case they have to, they must properly cover the injured area to decrease the chances of contracting the infection.

HIV infection results in AIDS, which is a fatal disease. There is no absolute cure for it and therefore great emphasis must be given on strictly following precautionary measures to prevent its spread. Other than the above measures, you must keep your health care employees aware of the latest protective measures used. Following these simple universal precautions can save lives and must not be taken lightly.

What Research About Companies Can Teach You

Choosing the Right AC Maintenance Services

Modern buildings can be a headache to the people that maintain it, as one may need to have some repairs done or to keep things maintained. Managers of big business buildings need to ensure the tenants are happy and pleased with the situation because everything runs smoothly. Having said that, knowing who to tap in order to do the maintenance tasks may be a bit challenging. Without a doubt, the air conditioning system is perhaps the most challenging systems to maintain in the modern building. For this reason, building managers are challenged to find the right AC repair Dubai. There are a dozen of companies that can handle your AC repair needs. These companies are able to fix the issues for you.

Managing buildings for business have been increasingly complex. Technology has become more advanced, which means the maintenance of new buildings has been harder to maintain. As a manager of a building, you will be asking a lot of contractors to help in the maintenance and repair of systems, foremost is the air conditioning. Finding the one that is able to help you maintain the building can be the key for you to forget the problem and focus on more important tasks.

It is quite challenging today, to find the best maintenance company that can help you and handle the job for you. Good thing there are some ideas to help you choose the right one.

It is best to choose a company with a solid reputation as an AC repair company. One way to determine a good company is to find out what they did or has done with other clients that they had or have currently. Choose a known company that can deliver the goods for you. A reputable company will stake their name on the line, and they know what the risks are. Putting their reputation on the line helps you to find out if a company will be able to deliver for you. The firm will not be making any foolish move that will tarnish their reputation.

It would be only right to ensure the company has the right tools and ability to deliver your needs. Find a company that is more than equipped to handle the tasks. It is best to have the company you hire to be able to do more to fulfill the needs to repair the air conditioning system. They have the right people with the right training in terms of fixing or maintaining the AC systems. This way you will not waste time.

When choosing an AC company, experience is also important. The experience should be solid when fixing AC systems.

When looking for the best, the Internet is a great tool to use when searching best AC repair firms.

Four Different Types of Roofing Materials

A home can never be complete without a roof. Roofing is obviously the very first line of defense against any harsh weather, as well as other types of elements which could affect a certain home’s quality, appearance and value. Therefore, it is significant to put some thought into choosing the right type of materials for your roof. The good news is that there is always a wide variety of choices in materials and manufacturers to choose from for quality roofing.

To begin with, an asphalt material shingle is a very common type of product, especially with American homes. It will work great for a wide range of styles of roofs and may be a perfect choice for your home. Asphalt shingles do not cost that much and run from around 1 to 5 dollars for every square foot depending on your provider, as well as the kind of home that you have.

Asphalt roofing shingles come with a lot of advantages for your home. Usually the most important factor to a home owner, it is affordable. Secondly, this kind of roofing is a lot easier to repair compared to others. It can work well on just about any style of roof and is manufactured in various colors, shapes, depths of dimensions. This kind of roofing material is also resistant to any effect that great heat from the sun and inclement weathers conditions could cause.

Now, let’s move on to the second type of roof which is rubberized materials. This is an eco-friendly choice that can assure durability, cost-effectiveness and also proven to be leak proof even when it’s made from various recycled materials. Also, it does no require heavy maintenance due to the light weight and flexibility it carries. Rubber roofing comes in two types: shingled and whole roof. The shingled ones are made from synthetic materials and are better for simple structured homes while the whole roofs are great for a more detailed architectural design.

The third kind would be the tile roofing which is considered as an internationally recognized type of roofing. Just like the above types, this one can ensure durability. As a matter of fact, it is proven to be invulnerable from fire. Also, its longevity could last for up to 100 years and can highly improve air ventilation. Tile roofing comes in various patterns, textures, colors and shapes which can make things more fun upon the process of choosing the right ones in order to bring true elegance out of your home through the roofing.

Last but not the least, wood roofing is popular for homes that need to undergo major renovations. This roofing material usually runs anywhere from 4 to 8 dollars for every square foot. The price also depends on the way of cutting. Wood roofing is essential if you want to give your home a warmer look. It also has the great ability to prevent the occurrence of heat transmission.

Any of these types of roofs can be a great choice for you to make. However, it is still best to consider getting consultation from an expert in order to know what’s best for the type of home that you have in terms of safety, design and efficiency.

The Best Investment Funds for 2014 and Beyond?

Here we go one step beyond the basics and suggest that the best investment funds for 2014 and beyond could be funds that invest money in alternative investments. You can debate whether diversified stock funds or bond funds will be the best funds to invest money in, but your best investment could be funds that invest money in alternative investments like gold, oil, and maybe even real estate stocks.

Informed investors know that you should invest money in more than one area in order to have a diversified portfolio. Most investors think that the best investment strategy is to own the best funds, and that your only choices are diversified stock funds and bond funds. Few have a handle on the arena called “alternative investments”. Where do you think the smart investors will invest money when neither stocks (in general) nor bonds look attractive and safe investments are paying record low interest rates?

The top dogs look around for opportunities that are “outside of the box” in search of their best investment alternatives. Welcome to the world of alternative investments. As an average investor trying to find the best funds you might want to broaden your horizons as well. If our economy continues to be lackluster and interest rates rise in 2014 and beyond both diversified stock funds and bond funds could take a hit. So, where can you invest money for higher returns if things turn sour in 2014 and/or 2015?

Gold is not cheap anymore but it is well below its highs as I write this. Gold funds invest money in stocks in the gold and silver mining industry, and they took a major hit in 2013. Historically, gold has been one of the best investment alternatives in times of high uncertainty and crisis. Gold funds might be one of the best funds if things get ugly in 2014 and beyond. They may or may not be your best investment, but adding them to your portfolio at this time to add more diversification could be a good idea just in case.

Another alternative investment that’s a candidate for best investment ideas: oil and other natural resources. Your best funds to invest money in here and keep things simple are called natural resources funds. They too have proven to be good performers when the stock market in general is having a rough time. You might think that gasoline prices at the pump (and oil prices) are high now, but think back a few years. Prices can always go higher, even in a bad economy.

And then there’s real estate as an alternative investment. This industry has recovered from the financial crisis lows, in no small part due to low interest rates. What will happen if rates climb as the economy sputters? Investors usually invest money in real estate with borrowed money. The truth of the matter is that interest rates are still low by historical standards. Real estate funds can be one of your best investment alternatives as investors rush in to buy before rates climb further. The best funds here invest money in real estate investment trusts and other companies in the real estate sector, like home builders. Caution: when rates rise significantly the real estate industry can sputter.

Why do I suggest that the best funds in 2014 and beyond could be those that invest money in specialized sectors like gold, natural resources and perhaps real estate? Historically, in bad times for the economy and stock market in general these industries can attract money as investors search for the best investment alternatives to invest money in. Both stocks (in general) and bonds are selling near historical highs. Bonds have been on a thirty year roll, and stocks have climbed 150% in less than five years. Neither looks cheap by any standard.

In your search for the best investment alternatives to make your money grow, sometimes you need to look outside of the box. You need to invest money so that some of it is safe and available for future opportunities. And in times like 2014 and beyond it’s a good idea to further diversify into alternative investments. The simplest and best investment vehicle for the average investor is mutual funds. The best funds to add to your portfolio are those that can swim against the tide when it goes out.

Services – My Most Valuable Advice

Tips to Follow for your Business Networking

Many people usually have problems when it comes to business networking. Some people usually have the problem to where they walk into a room and there’s no one there that they know personally and usually gets the feeling to where everyone in the room wants to gobble them as the new comer. They are usually used to seeing each other and any visitor to which comes in is usually jumped on as though they are the savior which they have been waiting for.

The problem is that you also feel exactly the same way. You may actually be scared to turn up, but you already may have the courage to face it and you wish to make sure that you will get as much as much business as possible. Through considering the tips below, it will be able to help you in making the most of networking.

Planning the Introduction

You may be one of the many people who already heard about this method for a thousand times already, but do you really know your response with “What do you do?”. Do you have the courage of giving a minute of introduction to you and also your business? You should consider having the time to get ready and plan your introduction. Consider making it compelling and to also make it friendly and be sure to also keep it simple.

Make it Unique

A lot of people actually turns up at these events who tries to look bigger than they are. Talking to other people in this manner can be disconcerting sometimes because they may find it that something is not right and true and you could see their eyes darting around the room, trying to look for other people who they find more suitable to talk with. You never should be this kind of person. You also need to be real, be authentic and to also care about the person who is in front of you. You need to also listen intently and pay attention.

Acquiring many business cards are only a waste of precious trees. Unless someone dont have social media presence, try to avoid collecting their business cards. You should consider connecting with them there and through your computer, tablet or smartphones. You actually know very well that those cards will just end up in the garbage bins. It’s best if you make a connection online immediately and when they have an email address already, place it in your contact and then send them with a quick email for you to start connecting with them. This will greatly help to ease up and hasten the process of communication.

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SEO – My Most Valuable Tips

Ways Local Search Engine Optimization can Improve Business Reviews

The internet market has received astounding benefits from reviews given by their clients. A survey conducted revealed that those entities that have positive reviews have continued to experience an expansion in their operations. A number will be visiting the site for a second time and based on how they find the reviews they make a decision to employ their services or buy products. Significance is placed on local search engine optimization to have rankings of their business. There has to be steps followed for this goal to be accomplished.

There should be a road map to dictate their actions. It will act as a guide to their quest to achieve good reviews. The plan should conclusively analyze all the challenges and obstacles they are likely to encounter and what merit they have as at present. The information harnessed can be utilized in coming up with solutions to the challenges and ways to keep on advancing towards their goal. They should be able to avail their services in all social networks available. It will serve as a way to get them the rankings they need as well as reach new markets.

Emphasis is laid on the local search engine optimization to make their sites easy to get to by prospective clients. They should incorporate key words that are mostly used by their clients. It has a lot to do with the fact that the market they want to reach will be using the same key words. The need to get help from more recognized search engine optimization like Google cannot be overemphasized. Having in mind that this sites have a large customer base they may be able to benefit from this fact. The goal is to have a presence in the online platform. They are mandated to comply with a few rules. They should have acquired at least ten reviews for their content to be included in these platforms . They should put regular effort towards improving themselves for their own staying power in the market. Their sites should exhibit functional and decorative aspects. There is a ban that is issued against purchase of reviews.

They can optimize the use of emails to source for reviews from their clients. This will boost the prospective clients interest on working with that particular local search engine optimization. They should take seriously any limitations expressed by their clients and take the necessary course of action. Their responsiveness might trigger positive remarks from the party involved even bettering their chances. They should not be deterred by negative comments but rather view them as opportunities to better their operations enabling them to stay ahead of the competition.

Self Mastery – Insight and Reason

The Scripting One individual plays the lead in each vignette to follow.

Can you find common threads?

A nine-year-old girl bounces off the bus and runs for the front door to tell her Mother about the incredible day she’s had at school. She’s met with great acknowledgment, hugs and musings about how smart she is. By the time the little girl is 12, this type of support begins to fade and when she reaches her early teens the outer reflections are almost completely shut down, replaced with comments about how she is too full of herself. As her childhood relationship with her Mother fades away, the girl goes within to find both her answers and her worth, doing more observing than interacting. As her the relationship with her inner voice matures, she occasionally offers up her wisdom in the face of family issues. Occasionally her comments are tolerated, yet mostly they are disregarded, or met with lots of resistance, criticism and invalidation.

“You’re such a know it all!” her Mother says this venomously, her teeth clenched, at least once daily.

A man and a woman in a potential romantic relationship are talking about their spiritual experiences on the phone one evening. They have a lot in common; movement and body-oriented therapies are at the root of their personal spiritual practice. He speaks to his decades of Tai Chi practice, she speaks about the many different modalities she’s learned and practiced over the past 25 years, all of which play a deep role in her current self-discovery. He speaks loudly and authoritatively about his teachers and gurus, the transmission he’s received from years of focusing on one thing and how this is the only way to a deeper understanding and spiritual advancement. She “gets” what he’s saying as her cells remember many lifetimes as a yogi, a monk and other similar paths. She’s also experienced depth in the energy of his particular method when she attended a 6-week class several years ago.

“You’re really arrogant aren’t you?” he says this softly, almost off-handedly, though its point searches expertly for the target inside her.

One friend asks another friend for reflections on her increasingly intense life situation. Nothing new, it’s been going on for 15 years and input is requested several times annually on this particular topic. The responder has gone from being thrilled and enthusiastic to help her friend out of the dilemma, to being disengaged, responding from a distant place of reason. Even so, she continues to share her insights honestly.

“Why are you so distant? You seem so disinterested?” the distressed friend asks. The input goes un-received for the umpteenth time. Or, she says, “Please don’t confront me now, your certainty is really scary!”

Raising the Bar This level of consciousness has a glass ceiling. In spite of its high level of beingness, it’s also like an unstable atom ready to either shatter the glass or to bounce off its invisible barrier, back into the chasm of anger, hopelessness and unconsciousness where it readies itself for another climb upward. Under its transparent umbrella, there’s a lot of angst and suffering, a breeding ground of inner, existential commentary coupled with fear of advancement into the unknown.

The way through this false transparency is humility, to ask and actually receive support from outside our own belief systems, beyond our rigidly held dogmas. Breakthrough happens when we are able to relinquish our controls and begin to see that other people are realizing and actualizing right alongside us.

Key in this discovery is to embrace all of humanity, to recognize our common potential, and simultaneously to sustain our individuation, our certainty and confidence, our will and courage within.

David Hawkins identifies this level of consciousness in his book, “Power vs. Force,” as ‘Reason,’ the home of great scientists, statesmen, religious leaders, lawmakers and Nobel Prize winners.

These people have reached the pinnacle in their vocations and careers, in the context of the highest, solely human, potentials. They are at the top of their financial games, they rule world governments and churches, they establish the height of the bar for global discovery and advancement.

There is one very crucial and forgotten piece here: the fact that we humans are filled with divine energy, that we are spirits embodied and we have a soul connection to a higher power, God or creator. Although many here are connected to spirituality and religion, we act like atheists in the context of our daily choices and actions, standing almost exclusively on our personal willfulness and physical energies.

Our lack of engagement with a greater spirit eventually exhausts our comparatively tiny resource bucket. Dangerous is the self-bred arrogance that comes with our intellectual knowingness, or at least the belief we have reached the top of some distant monument to ourselves, overlooking our domain.

Some of us know spirituality exists in this place, and likewise make statements to the fact that we’re following a soul path, yet we forget to include the divine in our daily lives. We forget to consult with our inner voices, our higher minds, the Gods and Goddess of our hearts, and our divine guidance.

Personally I see this as a place with immature satisfactions, a place with false floors. It’s also an important stepping-stone to achieving and sustaining a causal relationship with the eternal truths.

It’s a place we can visit occasionally while we grow into our integrity. Here we can sit in the sun and weed out attachments to dogma, gradually decrease our propensity for intellectual pontification and surrender our complacencies. A station with many benefits, we can stop here to gather Cosmic energy; we can observe where we’ve come from, and the road to where we’re going.